[Case Study] Project Aged Treasure #0

It’s happening. I’m finally starting my “normal” case study.

A lot of the credit goes to Odys Global, who were so kind to provide me with a great aged domain for this case study. Thanks a lot!

For people who don’t know what Odys Global is:

Odys Global is a platform that curates brandable aged domains. It helps you gain a head start over the competition and save years of building authority.

And for people who don’t know me, my name is Alex and I run a portfolio of content sites. Just like this one that I got to $10k monthly revenue and 290k sessions in 12 months. Nice to meet you!

This part will be short as I just received the domain, but I want to do at least some introduction to this case study.

project aged treasure case study 0

What to expect?

I will try to share as much as possible, but I won’t share the exact site. For people wondering why the reason is simple:

To avoid competitors as much as possible

I might decide to share the niche down the road, but in the end, it’s not that important anyway. You have to find your own niche that works for you.

Other than that, I will try to share as much as possible.

For people who don’t know about my business model:

My business model

My business model is very content-focused. I don’t do much link building. In fact, none besides HARO here and there.

That’s where the aged domain from Odys Global comes in handy. It gives me a strong backlink portfolio without all the pain with outreach and stuff.

Regarding content, my main strategy is to:

1) Publish a lot of articles (mostly info)

2) On very low-competition keywords

And then monetize it all with display ads and some affiliate links thrown here and there (but that’s only very minimally).

My approach for this case study

My approach is going to be the same as always, publish a lot of content on very low-competition keywords. However, there are going to be two changes:

1) I will write all of my content myself

That’s correct. No outsourcing (well, at least before it drives me crazy).

I haven’t touched writing in years. I outsource all of my content to my team of writers. So it’s going to be rough.

However, I want to show people that you can achieve great results even when you don’t have huge budgets for writers.

Also, I’m not a native speaker, so I hope to give courage to people who don’t have English as their first language.

Just by being persistent and showing up every day, you can change your life entirely in a year or less.

Another reason is that I want to improve my writing skills. Writing is so crucial nowadays, and my skills are a little bit rusty.

2) I don’t know the niche, at all

When I picked the domain, I knew nothing about the niche. Zero. Nada.

BUT, the niche seems interesting. That’s why I chose it in the end.

It’s not super technical, but I will still have to do some research around.

This might be considered as another roadblock, but I’m curious how it turns out!

One thing is for sure, YouTube will be my good friend for the next few dozen hours.

What are my expectations?

Setting expectations in this business is difficult.

Every site is a little bit different. Some take off quickly, and some don’t.

That’s normal.

I know it may be discouraging when nothing happens for months. But that’s part of this business. Of course, aged domains speed up this phase by a lot, but still, I don’t expect much to happen in the first 2-3 months.

Regarding revenue and traffic goals, I will probably set none.

It’s a very tricky metric to focus on when you’re just starting out.

My goals will be something I can directly control:

  1. Articles output a.k.a. published articles per month
  2. Content quality a.k.a. writing the best content possible
  3. How many HARO questions I reply to

I can directly control all of this.

And as long as you stick just to publishing articles with at least half-decent keyword research, you will get where you want in some time.

So, I will try to publish X articles per month, answer Y HARO questions per month and learn as much about the niche as possible to create the best possible content.

And then, I will just watch impressions in GSC, which is the best indicator in the early days.

Final words

And that’s about it for today. In the next part (probably at the end of the month), we will get to more exciting things such as site architecture, keyword research, and more.

If you would like to follow along, you can go check out Odys Global and their domain inventory. They have some great domains there!

If you have any questions, let me know in the comments, on my Twitter, or via email.

Also, I would appreciate any feedback and what you want me to talk about.

I will also share updates on my Twitter, so if you’re not following me yet, go fix that now because this will be a ride.

And you can also subscribe to my newsletter below to be the first to know about the new case study update.

Just Alex
Meet the author
My name is Alex, and I'm working on my portfolio of content sites full-time. This job can sometimes be lonely, so I started a Twitter account to meet other people from our industry and share my knowledge.

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